Good design is more than just getting the aesthetics right; it’s about how something looks, feels, and functions. It’s not just about what you see but also the culture and values you build around your business or product. That’s why good design communicates ideas through multiple sensory channels. It’s also about being consistent across all platforms including mobile, print, apps and presentations. Successful companies in good growth understand this and invest in good design from the jumping off point.
Why Does it Matter?
If you’ve ever been burned by a company before, chances are you’re going to be skeptical of new ones. You’re going to look for the red flags and the scam signs, and you’re going to want to know whether or not you can trust a company with your money. Consider this: design goes into every facet of your business, from the product itself and it’s packaging to the font on your website and how you present your services and products. Every design choice you use in a presentation to a customer or on your website could be the difference between somebody deciding to purchase from you or not. Your presentation has to look good and feel good for people to trust it. Great design can make or break a business.
Transparent Communication is Key
Good design and good communication intermingle, complement one another, and are the result of an intentional, thoughtful process. There are just too many businesses that fall short when it comes to good design. Either they don’t see good design as a necessary part of their business or they think that consumers can’t tell the difference between bad design and good design.
One of the most important factors in successful businesses is trust—trust that you will get your products as promised on time and without error. And transparent communication is one of the best ways to build that trust. Good design goes a long way towards building this kind of trust because it helps you communicate more effectively with your clients and customers. It makes your company look professional and well-organized, which encourages people to do business with you instead of a competitor who looks lacklustre by comparison.
Good design helps you communicate more clearly with your clients and customers, which means they will not only be more likely to buy from you but also more likely to recommend you to their friends and family members, thereby growing your business exponentially every time a client buys something from you or gives their trust to your expertise.
Attention to Detail
While some people might say that attention to detail in design doesn’t matter—that all it takes is the right idea—the truth is that attention to detail in design builds trust in your skills. And when people trust you, they’re more willing to buy from you and recommend you to others.
Creating a good design doesn’t happen by accident. It happens when you sweat the small stuff: the details, the big picture, the balance of it all. All of these things require attention to detail—something that builds trust in your skills. That’s why we’ve been so excited to provide our clients with presentation design services from Wild Slide. We want to show them how important their products and services are to us: that we care about every little detail, that we’re thinking about them and their customers all the time.
Good Language is Good Design
Good design is more than just pretty pictures and fancy designs. It’s about the feelings, thoughts, and ideas that consumers associate with products and services. In order to create an experience that people can interact with and enjoy, companies shouldn’t underestimate the importance of language and its ability to shape consumer perceptions. This is especially true when it comes to consumer trust in product claims and brand identity.
Consumers rely on words to tell them how a product works, what its benefits are, how it will make their lives better, and if they should purchase it or not. Language plays a major role in building trust between a company and its target market because it allows the company to establish a sense of credibility that makes consumers feel safe in making purchases they may otherwise be wary of.
When designing your presentation, pay attention to how you use words so that you can build consumer trust through your language choices. The right words can make all the difference between a consumer feeling like they’re making an informed purchase or regretting the impulse buy they made.
In the end, establishing consumer trust is vital to the success of your presentation. Your design conveys your brand message, but it also embodies your values and personality as a business owner. And because good design is so important for consumer trust, you should ensure that you’re putting time and effort into your designs before you present your product or business to the public.